Intangible Cultural Heritage consists of intangible features of a culture, which are often preserved through cultural and religious customs, and are reflected in practices, representations, knowledge, and techniques. Some of the intangible traditions are preserved thanks to the oral transmission and collective memory, but also to their material cultural references. Due to the peculiarity of the intangible cultural heritage, its preservation and recording contribute to the beneficial updating and promotion of modern culture internationally. This proposal strengthens the effort made by organizations such as UNESCO, the UN, the Mediterranean Forum, to save and highlight the innovative interaction between monuments and the intangible narratives about them. The region of Eastern Macedonia and Thrace is of particular interest due to the long and rich coexistence of three cultural and religious traditions, Christianity, Islam, and Judaism.
Due to the importance of cultural heritage, more and more products are appearing on the market in order to support actions related to the Museums of the future. Despite the intense interest, the tour applications usually have prefabricated and static content, the same for all categories of visitors.
Contrary to common practice, ICE seeks to design and implement an innovative system for the promotion of cultural heritage. More specifically, in the framework of the ICE project, it is proposed:
- The creation of an innovative product called ICE (Innovative Cultural Experience) for the active and experiential tour, as well as for the promotion of the cultural or commercial product.
- The development of a content aggregator mechanism for the enrichment of the Augmented Reality material for the highlighted cultural or commercial exhibit.
The final ICE product will be addressed to exhibition, educational and other spaces, with the possibility of providing a comprehensive exhibit presentation service, with dynamic content that will be adapted to the preferences, needs and profile of users, through a knowledge management system.
The final ICE product will be addressed to exhibition, educational and other spaces, with the possibility of providing a comprehensive exhibit presentation service, with dynamic content that will be adapted to the preferences, needs and profile of users, through a knowledge management system.
The subject of the ICE research project is divided into the implementation of the following objectives:
- Objective 1: Standardization of digital material
- Objective 2: Combination of augmented reality recording and projection sensors
- Objective 3: Construction of a thematically neutral product for the display of exhibits (ICE)
- Objective 4: Development of a collection and material management platform
- Objective 5: Ensure interoperability of ICE with the XENAGOS platform
- Objective 6: Pilot implementation of ICE in three thematic areas: Culture (collection, promotion and dissemination of the old cultural heritage in a modern way in narrative scenarios), Education (immediately usable recordings for many institutions, with synthetic information development and joint development aesthetic experiences) and Commercial Utilization (new ways of spreading and interacting with culture, strengthening the “smart” museum).